Rebranding a non-profit that represents inclusivity and understanding

WithAll (formerly The Emily Program Foundation) is a non-profit focused on empowering eating disorder prevention and strengthening support for recovery. For the logomark, we combined the W and the A from the new name to create an abstracted heart. The negative space also creates an upward arrow to show optimism and a positive view of what’s to come. For the color palette, we wanted to focus on a rich indigo (the color of intuition) as well as a warm, vibrant orange that nods to The Emily Program Foundation.