Relaunching an evolving brand to represent its growing team and client base

Superhuman was transforming as an agency and needed a new website and refreshed identity to reflect the evolution. We wanted to expand upon the simple black and white color palette and minimal bolt logo without losing the boldness. We picked a heavy, condensed sans-serif as Superhuman’s new iconic font. We opted for oversized type and a neon secondary color palette to add more character to the language. The result was a website that feels edgy, confident and modern.