Reviving an iconic beer brand with a rich history

After years off the market, Gluek Beer came to us to help bring its brand to life once again. When it came to creating the brand’s identity, we mined its vintage beer can designs and advertisements for inspiration. We wanted to capture the beer’s classic spirit while making it relevant for today’s beer drinkers. Our goal was to combine classic German-inspired typography with fresh, American-inspired shapes and colors.