Making an online retail experience match its products’ charm

ILLUME was seeking a brand new consumer facing website that let the beauty of their products shine. We selected a neutral color palette with an extensive secondary pastel color palette that fit well with ILLUME’s many collections without detracting from the products. We selected a bold serif headline font to add character and a subtle feminine flair to the website. The end product was a fully responsive website with a unique, modular style that is beautiful, flexible and easy to use.