Making a local Crossfit studio stand out

Crossfit Nordeast was an established Crossfit gym looking to expand. As they plotted their new location in Linden Hills, they wanted to carve out a unique positioning in the growing Crossfit world. We developed a compass-inspired logo to allude to their exploratory character and previous branding, and developed complementary but unique color schemes for each gym. To unite the two locations under one brand, we created a combined wordmark that evokes the Northeast’s bridges and Linden Hills’ green landscape.