Empowering an education non-profit to fight the status quo

EdAllies is a champion for underserved students in the state of Minnesota. To help them create a cohesive visual identity, we left behind clichés like apple motifs and cold blues typical of education companies. We started with a vibrant color scheme and a wordmark that captures their initials and evokes an open book. Then we abstracted the geometric shapes from the wordmark into patterns reflecting the diversity and complexity of the education landscape.