Relaunching an iconic brand that embraces the joy of the cold

The Thinsulate team believed that cold should never be a barrier to enjoying life and we helped bring that message to life. We refreshed their brand language, introducing new iconography, colors, and illustrations that partnered well with the newly redesigned 3M brand. We also recreated their most notable consumer touchpoint, the hangtag. We then helped bring the brand language to life at events, such as tradeshows and the well-known Burton Open.